The first Starbucks coffee shop opened in 1971 in downtown SeattleWashingtonin the United StatesIt was a small coffee shop that roasted its own coffee beansThe coffee shop’s business did welland by 1981 there were three more Starbucks stores in Seattle

    Things really began to change for the company in 1981That yearHoward Schultz met the three men who ran(经营)StarbucksSchultz worked in New York for a company that made kitchen equipmentHe noticed that Starbucks ordered a large number of special coffee makers

and he was curious about the companySchultz went to Seattle to see what Starbucks didand he liked what he sawHe wanted to become part of the companyIn 1982the original(原先的)Starbucks owners hired Schultz as the company’s head of marketing

    In 1983Schultz travelled to ItalyThe unique atmosphere of the coffee bars there caught his eyeTo Schultz it seemed that Italians spent their daily lives in three placeshomeworkand coffee barsHis experience in Italy gave Schultz a new idea for Starbucks back in Seattle

    Schultz created an atmosphere for Starbucks coffee shops that was comfortableand customers everywhere seemed to like itBetween 1987 and 1992Starbucks opened 150 new storesand that was only the beginningIn factby the year 2000three new Starbucks stores opened somewhere around the world every day!

TodayStarbucks has thousands of storesincluding stores in twenty-six countriesOne thing that helps make Starbucks succeed in cities outside the United States is the way Starbucks works with local stores and restaurantsBy working together with a store already in the cityStarbucks gets an understanding of customers in the cityThis understanding helps Starbucks open stores in the right locations for their customers

1What is the main idea of this passage?

    AHow Starbucks has grown

    BWhat Starbucks makes

    CStarbucks’ customers

    DHow Starbucks makes its coffee

2Which is true about Starbucks’ first ten years of business?

    AIt grew very quickly

    BIt was run by Howard Schultz

    CIt made special coffee makers

    DIt was a small company

3Who is Howard Schultz?

    AA coffee seller in New York

    BAn Italian coffee maker

    CThe man who changed the company

    DOne of the original owners of the company

4What helps Starbucks succeed in places outside the United States?

    AOpening restaurants in just a few locations each year

    BOnly selling locally produced coffee beans

    Cworking with other major coffee-making companies

DLearning about local customers

  • 答案

1、DACD

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