《2025年一遍过高中英语选择性必修第一册北师大版》

C
[2025福建莆田华侨中学开学考试] When a new product totally fails, companies typically try to move on as quickly as possible and put all of their energies into developing fresh ideas that they hope will catch on.
But the Museum of Failure never forgets. This travelling exhibition is designed by Samuel West, a psychologist who specializes in organizational science. He hopes it will help normalize the concept of failure, which he sees as a good learning opportunity. "My research focuses on helping organizations to be more innovative," says West. "And one of the big difficulties in innovation is the fear of failure."
Indeed, many companies are unwilling to show their failures to the world. When West first began putting together the exhibition, he had to find the failed products on eBay and Craigslist because "nobody wanted to have anything to do with this".
However, in this travelling exhibition, when people see big well-known brands and companies that have extreme amounts of money and experience still fail when trying new things, they may say, "As the 'big boys' can fail, why can't we?" People then try something new, accept the level of risk that comes with it and learn from it if the new thing fails.
West hopes to stress that failure usually isn't as bad or scary as many imagine. "You fail, but you can reflect, build on your new thoughts, try a different method and come back again with something better. Simply trying again and again without modifying is not enough," he adds.
In fact, many well-known brands featured in the Museum of Failure haven't let one or two failures stand in their way. OREO has made plenty of delicious new flavors; though Crystal Pepsi failed, PepsiCo is still popular among customers. Other notable examples of serious failures include Bic for Her pens, Colgate lasagna, and a "hula chair" for exercise.
28. What is Samuel West's intention of putting on the exhibition?
A. To create a fun viewing experience.
B. To collect comments on failed products.
C. To tell the stories of unsuccessful businessmen.
D. To encourage people to accept and learn from failure.
29. How will people most likely feel while visiting the travelling exhibition?
A. Scared and puzzled.
B. Surprised and curious.
C. Relaxed and encouraged.
D. Discouraged and worried.
30. Which can best replace the underlined word "modifying" in paragraph 5?
A. Expanding.
B. Adapting.
C. Admitting.
D. Continuing.
31. What can be the best title for the text?
A. A special exhibition celebrating failure
B. Public attitudes to the Museum of Failure
C. A unique way for companies to get over failure
D. The business advice from well-known brands
28. (D)
29. (C)
30. (B)
31. (A)

答案： 28.D 29.C 30.B 31.A