《2025年练习部分高中英语选择性必修第一册沪教版》

3 Study the words and phrases below with the help of a dictionary. Complete the passage with the correct form of the words and phrases.
■ marketing campaign ■ brand image ■ billboard ■ jingle ■ classified ad ■ persuade ■ display ■ flyer ■ luxury goods ■ slogan
(1)______ for jobs appeared with the first newspapers in the 1600s, but until industrial production began in the 1800s, most producers knew their customers and didn't need to (2)______ them to buy things. They simply (3)______ their goods in the shop window, and if people needed something, they bought it! The first company to run a big (4)______ was Pears Soap. Their new soap was one of the first modern (5)______ and was very expensive. They got doctors to write endorsements of their soap and distributed them as (6)______ in the street. Then in 1886, they were the first to develop an international (7)______ using adverts showing a painting by the popular artist Millais, called Bubbles. Suddenly, people all around the world knew the name Pears, and the (8)______ they used: “Good morning! Have you used Pears Soap?” The pictures went in magazines and on huge (9)______ in the new railway stations. Later, with radio came (10)______, and today the soap appears in TV adverts in India, where it is still very popular.

答案：
(1) Classified ads
(2) persuade
(3) displayed
(4) marketing campaign
(5) luxury goods
(6) flyers
(7) marketing campaign
(8) slogan
(9) billboards
(10) jingles
解析：
(1) “classified ads”指“分类广告”，符合“招聘广告”语境；
(2) “persuade sb. to do”意为“说服某人做某事”；
(3) “display goods”表示“展示商品”；
(4)
(7) “run a marketing campaign”为“发起营销活动”；
(5) “luxury goods”指“奢侈品”，符合肥皂昂贵的描述；
(6) “distribute flyers”即“分发传单”；
(8) “slogan”是“标语”，对应引号内内容；
(9) “huge billboards”指“大型广告牌”；
(10) “jingles”意为“广告歌”，与“radio”搭配合理。

4 Rewrite the sentences using the correct words and phrases in brackets.
(1) Your shop offers a 10% discount for regular customers. The clerk at the checkout refused to give me any discount. (however / in addition)
(2) The trousers you sent me are not the size I ordered. They are the wrong colour. (however / besides this)
(3) The player was charged for eight hours, as recommended in the instructions. The battery only lasted for half an hour. (although / what's more)
(4) The food in your restaurant was rather tasteless. It was cold. (while / to make matters worse)
(5) This is an international bestseller popular with young readers. Print copies are not yet available in the bookstores in Shanghai. (furthermore / however)
(6) When you shop online, you can't touch the products. You can't try anything on. (what's more / however)

答案：
(1) Your shop offers a 10% discount for regular customers. However, the clerk at the checkout refused to give me any discount.
(2) The trousers you sent me are not the size I ordered. Besides this, they are the wrong colour.
(3) Although the player was charged for eight hours as recommended in the instructions, the battery only lasted for half an hour.
(4) The food in your restaurant was rather tasteless. To make matters worse, it was cold.
(5) This is an international bestseller popular with young readers. However, print copies are not yet available in the bookstores in Shanghai.
(6) When you shop online, you can't touch the products. What's more, you can't try anything on.